/* =========================================================
   melyn EmpowerServices. Editorial consulting / advisory.
   Photography-forward, warm, serif-led. NOT a SaaS product.
   ========================================================= */

:root{
  --cream:#f3efe6;      /* bone / cream paper */
  --cream-2:#ece6d9;    /* slightly deeper paper for alternating bands */
  --cream-3:#e6dfcf;
  --ink:#23211c;        /* deep ink for headlines */
  --ink-2:#54504a;      /* body text */
  --ink-3:#7a746b;      /* muted labels */
  --slate:#2d586e;      /* primary brand slate */
  --slate-deep:#1f4256;
  --ember:#e0a050;      /* warm ember accent */
  --ember-deep:#c4853a;
  --earth:#8a6d4f;
  --line:rgba(35,33,28,.14);
  --line-soft:rgba(35,33,28,.08);
  --line-on-dark:rgba(243,239,230,.16);
  --maxw:1200px;
  font-synthesis:none;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:'Lora',Georgia,serif;
  background:var(--cream);
  color:var(--ink-2);
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  line-height:1.6;
}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 40px}
@media(max-width:720px){.wrap{padding:0 24px}}

/* eyebrows / small labels in Alata */
.eyebrow{
  font-family:'Alata',sans-serif;
  font-size:12px;letter-spacing:.22em;text-transform:uppercase;
  color:var(--slate);
}
.eyebrow.on-dark{color:var(--ember)}

/* serif display headings */
h1,h2,h3{font-family:'Lora',Georgia,serif;color:var(--ink);font-weight:500;letter-spacing:-.01em}

/* ---------- NAV ---------- */
.bar{
  position:fixed;top:0;left:0;right:0;z-index:50;
  display:flex;align-items:center;justify-content:space-between;
  padding:20px 40px;
  transition:background .4s,box-shadow .4s,padding .4s,border-color .4s;
  border-bottom:1px solid transparent;
}
.bar.scrolled{
  background:rgba(243,239,230,.92);
  backdrop-filter:saturate(140%) blur(10px);
  border-bottom-color:var(--line-soft);
  padding:14px 40px;
}
.bar .logo img{height:30px;width:auto}
.bar nav{display:flex;align-items:center;gap:34px}
.bar nav a{
  font-family:'Alata',sans-serif;font-size:14px;letter-spacing:.02em;color:var(--ink-2);
  transition:color .25s;
}
.bar nav a:hover{color:var(--slate)}
.bar nav a.cta{
  font-family:'Alata',sans-serif;font-size:13px;letter-spacing:.04em;
  color:#fff;background:var(--slate);
  padding:11px 22px;border-radius:3px;
  transition:background .25s,transform .25s;
}
.bar nav a.cta:hover{background:var(--slate-deep);transform:translateY(-1px)}
/* hero nav over dark photo: keep light until scrolled */
.bar:not(.scrolled) .logo img{filter:none}
@media(max-width:860px){.hide-sm{display:none}.bar,.bar.scrolled{padding:14px 24px}}

/* ---------- BUTTONS ---------- */
.btn{
  display:inline-flex;align-items:center;gap:10px;
  font-family:'Alata',sans-serif;font-size:14px;letter-spacing:.03em;
  padding:15px 30px;border-radius:3px;
  transition:background .25s,color .25s,transform .25s,border-color .25s;
}
.btn .arr{transition:transform .25s}
.btn:hover .arr{transform:translateX(4px)}
.btn-slate{background:var(--slate);color:#fff}
.btn-slate:hover{background:var(--slate-deep);transform:translateY(-2px)}
.btn-ember{background:var(--ember);color:#2a2114}
.btn-ember:hover{background:var(--ember-deep);transform:translateY(-2px)}
.btn-outline{border:1px solid var(--line);color:var(--ink)}
.btn-outline:hover{border-color:var(--ink);background:rgba(35,33,28,.04)}
.btn-outline.on-dark{border-color:var(--line-on-dark);color:#f3efe6}
.btn-outline.on-dark:hover{border-color:rgba(243,239,230,.5);background:rgba(243,239,230,.06)}

/* ---------- HERO ---------- */
.hero{
  position:relative;min-height:100vh;display:flex;align-items:flex-end;
  overflow:hidden;color:#f6f2e9;
}
.hero .hero-bg{position:absolute;inset:0;z-index:0;overflow:hidden}
.hero .hero-bg img{
  width:100%;height:100%;object-fit:cover;
  transform:scale(1.06);
  transition:transform 8s ease-out;
}
.hero.ready .hero-bg img{transform:scale(1)}
.hero .hero-bg::after{
  content:"";position:absolute;inset:0;
  background:
    linear-gradient(to top,rgba(20,28,30,.86) 0%,rgba(20,28,30,.42) 42%,rgba(20,28,30,.30) 100%),
    linear-gradient(to right,rgba(20,28,30,.55) 0%,rgba(20,28,30,.05) 70%);
}
.hero .hero-inner{position:relative;z-index:2;width:100%;padding:0 0 clamp(70px,9vh,120px)}
.hero .eyebrow{color:var(--ember)}
.hero h1{
  font-family:'Lora',serif;font-weight:500;color:#fdfaf3;
  font-size:clamp(46px,7vw,104px);line-height:1.02;letter-spacing:-.02em;
  margin:24px 0 26px;max-width:16ch;
}
.hero h1 em{font-style:italic;color:var(--ember)}
.hero .tag{
  font-family:'Lora',serif;font-style:italic;
  font-size:clamp(19px,2vw,26px);color:#e7e0d2;
  max-width:46ch;line-height:1.5;margin-bottom:36px;
}
.hero .hero-actions{display:flex;gap:14px;flex-wrap:wrap}
.hero .statrow{
  display:flex;gap:clamp(32px,5vw,68px);flex-wrap:wrap;
  margin-top:54px;padding-top:30px;border-top:1px solid rgba(243,239,230,.18);
}
.hero .statrow .s{display:flex;flex-direction:column}
.hero .statrow .s b{font-family:'Lora',serif;font-weight:500;font-size:clamp(30px,3.2vw,44px);color:#fdfaf3;line-height:1}
.hero .statrow .s b.warm{color:var(--ember)}
.hero .statrow .s span{font-family:'Alata',sans-serif;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:#c5bdac;margin-top:12px}

/* ---------- SECTION SHELL ---------- */
.section{padding:clamp(80px,12vh,150px) 0;position:relative}
.section.cream-2{background:var(--cream-2)}
.section-head{max-width:62ch;margin-bottom:clamp(46px,6vh,74px)}
.section-head.center{margin-left:auto;margin-right:auto;text-align:center}
.section-head .eyebrow{display:block;margin-bottom:20px}
.section-head h2{
  font-size:clamp(32px,4.4vw,60px);line-height:1.06;letter-spacing:-.02em;
  margin-bottom:22px;max-width:18ch;
}
.section-head.center h2{margin-left:auto;margin-right:auto}
.section-head .lead{font-size:clamp(18px,1.5vw,21px);color:var(--ink-2);max-width:56ch;line-height:1.62}
.section-head.center .lead{margin:0 auto}

/* ---------- INTRO STATEMENT ---------- */
.intro{padding:clamp(90px,14vh,160px) 0;border-bottom:1px solid var(--line-soft)}
.intro .lede{
  font-family:'Lora',serif;font-size:clamp(26px,3.4vw,46px);
  line-height:1.28;color:var(--ink);max-width:24ch;letter-spacing:-.015em;font-weight:500;
}
.intro .lede .accent{color:var(--slate);font-style:italic}
.intro .body{
  margin-top:38px;display:grid;grid-template-columns:1fr 1fr;gap:48px;max-width:900px;
}
.intro .body p{font-size:17.5px;color:var(--ink-2);line-height:1.68}
@media(max-width:760px){.intro .body{grid-template-columns:1fr;gap:24px}}

/* ---------- PRACTICE BANDS (alternating photo / text) ---------- */
.practice{
  display:grid;grid-template-columns:1.05fr .95fr;gap:0;align-items:stretch;
  border-top:1px solid var(--line-soft);
}
.practice:last-of-type{border-bottom:1px solid var(--line-soft)}
.practice .pic{position:relative;overflow:hidden;min-height:clamp(380px,56vh,620px)}
.practice .pic img{
  position:absolute;inset:0;width:100%;height:100%;object-fit:cover;
  transition:transform 1.4s cubic-bezier(.2,.7,.2,1);
}
.practice:hover .pic img{transform:scale(1.05)}
.practice .txt{
  display:flex;flex-direction:column;justify-content:center;
  padding:clamp(48px,7vw,96px);
}
.practice.flip{grid-template-columns:.95fr 1.05fr}
.practice.flip .pic{order:2}
.practice.flip .txt{order:1}
.practice .txt .eyebrow{display:block;margin-bottom:18px}
.practice .txt h3{font-size:clamp(28px,3.4vw,46px);line-height:1.05;letter-spacing:-.018em;margin-bottom:20px}
.practice .txt p{font-size:17.5px;color:var(--ink-2);line-height:1.66;max-width:42ch;margin-bottom:26px}
.practice .incl{list-style:none;display:grid;gap:0;max-width:42ch}
.practice .incl li{
  font-family:'Alata',sans-serif;font-size:14.5px;color:var(--ink-2);
  padding:13px 0;border-top:1px solid var(--line-soft);
}
.practice .incl li:last-child{border-bottom:1px solid var(--line-soft)}
.practice .incl li::before{content:"";display:inline-block;width:6px;height:6px;background:var(--ember);border-radius:50%;margin-right:14px;vertical-align:middle}
@media(max-width:880px){
  .practice,.practice.flip{grid-template-columns:1fr}
  .practice .pic,.practice.flip .pic{order:1;min-height:340px}
  .practice .txt,.practice.flip .txt{order:2;padding:48px 28px 56px}
}

/* ---------- HOW WE WORK (numbered journey) ---------- */
.journey{background:var(--cream-2)}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(28px,3vw,44px);margin-top:8px}
@media(max-width:920px){.steps{grid-template-columns:repeat(2,1fr)}}
@media(max-width:600px){.steps{grid-template-columns:1fr}}
.step{position:relative}
.step .frame{position:relative;overflow:hidden;aspect-ratio:5/4;margin-bottom:22px;background:var(--cream-3)}
.step .frame img{width:100%;height:100%;object-fit:cover;transition:transform 1.2s cubic-bezier(.2,.7,.2,1)}
.step:hover .frame img{transform:scale(1.05)}
.step .num{
  font-family:'Lora',serif;font-style:italic;font-size:clamp(34px,3vw,46px);
  color:var(--ember-deep);line-height:1;
}
.step .num::after{content:"";display:block;width:36px;height:1px;background:var(--line);margin:16px 0}
.step .label{font-family:'Alata',sans-serif;font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-3);display:block;margin-bottom:8px}
.step h3{font-size:clamp(22px,2vw,28px);margin-bottom:12px;line-height:1.1}
.step p{font-size:15.5px;color:var(--ink-2);line-height:1.62;max-width:40ch}

/* ---------- INDUSTRIES (editorial grid) ---------- */
.industries{background:var(--cream)}
.ind-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:8px}
@media(max-width:1000px){.ind-grid{grid-template-columns:repeat(3,1fr)}}
@media(max-width:720px){.ind-grid{grid-template-columns:repeat(2,1fr)}}
.ind{position:relative;overflow:hidden;aspect-ratio:3/4;display:block;background:#1f262a}
.ind img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.3s cubic-bezier(.2,.7,.2,1)}
.ind:hover img{transform:scale(1.07)}
.ind::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(18,24,26,.9) 6%,rgba(18,24,26,.18) 58%,rgba(18,24,26,.05) 100%)}
.ind .cap{position:absolute;left:0;right:0;bottom:0;z-index:2;padding:20px 22px}
.ind .cap span{font-family:'Lora',serif;font-size:clamp(17px,1.5vw,21px);color:#fdfaf3;line-height:1.12;display:block}
.ind .cap small{font-family:'Alata',sans-serif;font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--ember);display:block;margin-top:7px}

/* ---------- NETWORK (warm, relationship-led) ---------- */
.network{background:var(--slate-deep);color:#eef0e9;overflow:hidden;position:relative}
.network .net-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(40px,5vw,80px);align-items:center}
@media(max-width:880px){.network .net-grid{grid-template-columns:1fr;gap:40px}}
.network .eyebrow{color:var(--ember)}
.network h2{color:#fdfaf3;font-size:clamp(30px,4vw,54px);line-height:1.06;letter-spacing:-.02em;margin:20px 0 22px;max-width:16ch}
.network h2 em{font-style:italic;color:var(--ember)}
.network p{font-size:18px;color:#cdd6d1;line-height:1.66;max-width:50ch;margin-bottom:30px}
.network .disc{list-style:none;display:flex;flex-wrap:wrap;gap:10px 12px;margin-top:8px}
.network .disc li{
  font-family:'Alata',sans-serif;font-size:14px;color:#e9ece4;
  border:1px solid rgba(243,239,230,.22);border-radius:2px;padding:10px 18px;
  transition:background .3s,border-color .3s;
}
.network .disc li:hover{background:rgba(224,160,80,.14);border-color:rgba(224,160,80,.5)}
.network .net-pic{position:relative;overflow:hidden;aspect-ratio:4/5}
.network .net-pic img{width:100%;height:100%;object-fit:cover}

/* ---------- BRAIN TIE-IN ---------- */
.braintie{background:var(--cream-2);text-align:center}
.braintie .eyebrow{display:block;margin-bottom:22px}
.braintie h2{font-size:clamp(30px,4.2vw,56px);max-width:18ch;margin:0 auto 24px;line-height:1.06;letter-spacing:-.02em}
.braintie h2 em{font-style:italic;color:var(--slate)}
.braintie p{font-size:19px;color:var(--ink-2);max-width:54ch;margin:0 auto 30px;line-height:1.64}
.braintie .lnk{font-family:'Alata',sans-serif;color:var(--slate);font-size:15px;border-bottom:1px solid var(--ember);padding-bottom:4px;transition:color .25s}
.braintie .lnk:hover{color:var(--slate-deep)}

/* ---------- CLOSING CTA ---------- */
.closing{position:relative;overflow:hidden;color:#f6f2e9;text-align:center;padding:clamp(110px,18vh,200px) 0}
.closing .cl-bg{position:absolute;inset:0;z-index:0}
.closing .cl-bg img{width:100%;height:100%;object-fit:cover}
.closing .cl-bg::after{content:"";position:absolute;inset:0;background:linear-gradient(to bottom,rgba(20,28,30,.62),rgba(20,28,30,.82))}
.closing .wrap{position:relative;z-index:2}
.closing .eyebrow{color:var(--ember);display:block;margin-bottom:24px}
.closing h2{font-size:clamp(36px,5.4vw,72px);color:#fdfaf3;line-height:1.03;letter-spacing:-.022em;margin:0 auto 24px;max-width:18ch}
.closing h2 em{font-style:italic;color:var(--ember)}
.closing p{font-family:'Lora',serif;font-size:clamp(18px,1.7vw,22px);color:#dcd5c8;max-width:54ch;margin:0 auto 40px;line-height:1.6}
.closing .actions{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}

/* ---------- FOOTER ---------- */
.foot{background:#1a1814;color:#cdc6b8;padding:54px 0 46px}
.foot .foot-inner{max-width:var(--maxw);margin:0 auto;padding:0 40px;display:flex;flex-direction:column;align-items:center;gap:18px;text-align:center}
.foot img{height:26px;width:auto;opacity:.92}
.foot .legal{font-family:'Alata',sans-serif;font-size:12.5px;letter-spacing:.04em;color:#928a7c;line-height:1.7;max-width:64ch}
@media(max-width:720px){.foot .foot-inner{padding:0 24px}}

/* ---------- SCROLL REVEAL ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .9s cubic-bezier(.2,.7,.2,1),transform .9s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}
.reveal.d1{transition-delay:.08s}
.reveal.d2{transition-delay:.16s}
.reveal.d3{transition-delay:.24s}
@media(prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  .hero .hero-bg img{transition:none}
  .practice .pic img,.step .frame img,.ind img{transition:none}
}